Every now and then, in the hum drum of newsworthy material that is positive amongst the sea of negativity, something stands out. One of my co-workers (who is also a fellow blogger of Savor the Salt) presented a project called ’50 Shades of Black’ of the Beautiful in Every Shade campaign during one of our staff meetings and I was immediately intrigued.
To give you some background, the Beautiful in Every Shade campaign is a grassroots empowerment campaign that strives to showcase the breadth of beauty through their ‘Typical American Families’ and ’50 Shades of Black’ projects. They have a clothing brand with the Beautiful in Every Shade tagline and hosts Open Photo Shoots with local photographers and community organizations across the country. Learn more about this campaign here.
Needless to say, I love this movement. I love the idea of creating dialogue about race, gender, and sexuality through creative projects that bring people together in a safe environment. Additionally, not only is creating the dialogue important for this campaign, but empowering people to find the beauty and validity in their differences. It totally challenges our thoughts about beauty, gender, family structure, and other entities that make up our societal “norms” that we have been taught through other forms of media. Using media to combat media…I love it!
Check out the photos below of me rocking my Beautiful in Every Shade tank!
“You must not lose faith in humanity. Humanity is like an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.” ― Mahatma Gandhi